THUGNIFICENT MUSIC GROUP : VIDEO: JIDENNA – ‘CHIEF DON’T RUN’

Wednesday, 24 August 2016

VIDEO: JIDENNA – ‘CHIEF DON’T RUN’


All hail the chief.

Fans know Jidenna as the “Classic Man,” but now they’ll know him as the “Chief” in his latest video for “Chief Don’t Run.”

Donning his dapper attire, Jidenna uses his latest visual to share his rags-to-riches story by way of flashbacks to his poverty-stricken youth.

“Me and mom in the shack in the woods, bro,” he raps. “I was sleeping on the floor with the oven door open, while I dreamt about the places that I would go.”

But “Chief Don’t Run” also addresses police relations, with the Wondaland signee playing everyone from a police officer to a man being arrested on the hood of a cop car.

“Chief Don’t Run” is a single off Jidenna’s upcoming debut album, Long Live the Chief, due this fall. Last month, the singer/rapper also unleashed the video for “Little Bit More.”

                                                           DOWNLOAD VIDEO

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